General Manager's Message: January - May 2013
May 2, 2013
Welcome to another edition of the Blue News, the magazine for Genie customers throughout Australia and New Zealand.
Blue News
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Report On The Asia Pacific Region
May 2, 2013
The start to 2013 has seen hectic activity in several regions. Early February saw the 2013 bauma/ConExpo staged in Mumbai, India. The slow down in the Indian economy was reflected at this major construction equipment event.
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Taking You Higher: New Genie USP
May 2, 2013
You may have noticed a subtle yet significant change to the way in which the Genie® brand is being marketed. “Taking You Higher” is the new Unique Selling Proposition (USP) which is being used alongside the Genie brand.
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Taking You Higher at HRIA 2013
May 2, 2013
Genie® branded products, manufactured by Terex AWP, will be “taking you higher” at this year’s HRIA convention by enabling customers to reach new heights.
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Alfasi Hire Expands In Brisbane
May 2, 2013
Alfasi Hire has expanded with a new branch being established in Brisbane. Genie is a big part of the Alfasi expansion program into Queensland.
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Now available mobile phone version of the Genie website
May 2, 2013
Access to Genie information and data has moved from the desktop to the field. The Genie website has now been optimised so as to be viewed on an iPhone or tablet.
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TFS Now In New Zealand
May 2, 2013
Encouraged by the successful launch and uptake of Terex Financial Services in Australia, the program has now been launched in New Zealand and already has been enthusiastically received.
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YR Supports Christchurch Rebuild
May 2, 2013
Authorised Genie® distributor in New Zealand, Youngman Richardson & Co, Ltd opened their Christchurch branch four years ago, right in the middle of the GFC. Committed to an impressive new facility, but entering a potential global financial meltdown, the management at Youngman Richardson persevered with the development.
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